Google review request email templates

Short answer: A good review request email is short: thank the customer, ask one question, include your Google review link, and send it soon after the job is paid. Never offer a discount or gift for a review. Copy the templates below and replace the {placeholders}.

Which QuickBooks review guide do you need?

How InvoiceStars works (product walkthrough)
Strategy: more Google reviews when you bill in QuickBooks (start here)
The free manual method (no app) (do it by hand)
Automation options compared (manual vs Zapier vs an app)
When to ask (timing)
B2B review requests (business clients)
Find your Google review link (setup)
Review request email templates (copy and paste) — you are here

1. After a paid invoice (service business)

Subject: Thanks for your payment, {First name}

Hi {First name},

Thanks for choosing {Business} — your invoice is paid and we appreciate it.

If you have a minute, would you share how it went in a Google review? It helps other people find us.

{Google review link}

Thanks,
{Your name}

2. B2B client (sent to your contact, not accounts payable)

Subject: Quick favor, {First name}?

Hi {First name},

Thanks again for working with {Business} on {project}. If you were happy with the work, a short Google review would mean a lot to our team.

{Google review link}

Either way, thanks for the business.
{Your name}

3. Product picked up or delivered (print, embroidery, custom work)

Subject: How did your order turn out?

Hi {First name},

We hope your {order} is working out. If you have a moment, we'd be grateful for a Google review about your experience.

{Google review link}

Thank you,
{Your name}

4. One gentle follow-up (optional, a few days later)

Subject: Re: Thanks for your payment

Hi {First name}, just a quick nudge in case the last email got buried. If you'd like to leave a review, here's the link: {Google review link}. No worries if not — thanks again!

Tips

Get your link first: how to find your Google review link.
Send after the invoice is paid in full, not after a deposit. See when to ask.
Ask each customer once; don't repeat for every invoice.
Send to a person, not ap@ or billing@.

What not to write

“Leave us a 5-star review” — ask for honest feedback instead.
“Get 10% off for a review” — incentives break Google's policy.
“Happy? Leave a review. Unhappy? Email us” — filtering unhappy customers away from Google isn't allowed.

Want this sent automatically? InvoiceStars emails a Google review request when a QuickBooks Online invoice is paid in full. How it works.

FAQ

What should a review request email say?

Thank the customer, ask one clear question, include your Google review link, and keep it short. Don't offer anything in return.

Can I offer a discount for a Google review?

No. Google's policy does not allow incentives for reviews, and you should not ask only happy customers.

When should I send a review request email?

Soon after the job is finished and paid. InvoiceStars sends it 2 days after a QuickBooks Online invoice is paid in full by default, adjustable from 0 to 30 days.

Should I send B2B review requests to billing@?

No. Send them to the person you worked with. InvoiceStars skips ap@ and billing@ style inboxes.

Is InvoiceStars Google-compliant?

Yes. It asks every paid customer, offers no incentives, and does not filter out unhappy customers.

Get early access

InvoiceStars facts

Trigger: a QuickBooks Online invoice paid in full (balance $0) sends that customer a Google review request email. Partial payments do not. A deposit billed as its own invoice can trigger a request once that invoice is paid in full; approval mode (on by default) lets you hold or reject it, and each customer is asked at most once in 90 days.
Send delay: 2 days after payment by default, adjustable from 0 to 30 days.
Cooldown: each customer is asked at most once every 90 days.
B2B: ap@ and billing@ style inboxes are skipped.
Channels: email (SMS coming later).
Price: $25/month per location. No setup fee.
Free tool: the Review Score checker compares your Google rating and review count with the top 3 nearby businesses.