Home › Review request follow-ups
How many times should you follow up on a Google review request?
Short answer: Once. Send the first request, then one reminder a few days later to customers who haven't clicked the link, then stop. InvoiceStars works this way: at most one reminder, 3 days after the request by default (adjustable 1-30), and only if the review link was not clicked. Each customer is asked at most once in 90 days.
1. Why one reminder is usually enough
Busy customers miss emails. A single, short reminder catches the people who meant to leave a review and forgot. After that, a customer who still hasn't clicked has had two clear chances. More messages reach people who already chose not to respond, and the ask starts to feel like pressure instead of a thank-you.
A reminder also only makes sense for people who haven't acted. If a customer already clicked the review link, don't send them another nudge.
2. When to send the reminder
- First request: after the work is done and the bill is closed. InvoiceStars queues it 2 days after a QuickBooks Online invoice is paid in full by default (adjustable 0-30 days), and the owner approves it first by default. More on timing: When to ask for a Google review.
- Reminder: a few days later. InvoiceStars sends it 3 days after the request by default; you can set 1 to 30 days.
- Then stop. No third message for that request.
3. One reminder vs three: how tools differ
| Tool | Follow-ups (from public pages) | Source |
|---|---|---|
| InvoiceStars | At most one reminder, sent only if the review link was not clicked, 3 days after the request by default (1-30). The reminder can't be turned off. Each customer is asked at most once in 90 days. Email today; text is coming soon. | InvoiceStars FAQ |
| Reviewflowz | "Up to 3 messages, and follow-ups stop once a customer clicks, reviews or unsubscribes." Channel can be set per message (email, SMS or WhatsApp). | Reviewflowz QuickBooks Online help (checked 2026-11-10) |
Neither approach breaks Google's rules on its own. The difference is how many times one customer hears from you about the same job. If you want the lighter touch, cap it at one reminder.
4. What the reminder should say
- Keep it to two or three sentences and use the customer's name.
- Mention the job or invoice so they know which visit you mean.
- Repeat the same Google review link. Don't change the ask or add an offer.
- Make it easy to say no: no guilt, no "last chance" wording.
Ready-to-use wording: Review request email templates.
5. Follow-up rules that keep you inside Google's policy
- Remind everyone the same way. Google bans merchants who "selectively solicit positive reviews from customers" (Google Maps user-generated content policy). Don't send reminders only to customers you expect to be happy. See Is review gating allowed?.
- No rewards. Don't add a discount or gift card to the reminder to push people over the line. See Can you give a gift card for a Google review?.
- Respect unsubscribes. InvoiceStars doesn't ask customers who unsubscribed.
This is Google's published policy, not legal advice.
6. Repeat customers: don't ask every invoice
If you bill the same customer weekly or monthly, a request on every paid invoice quickly turns into a lot of messages. InvoiceStars asks each QuickBooks customer at most once in 90 days, no matter how many invoices they pay, and skips billing or AP inboxes so the ask reaches the person you worked with (B2B customers and AP inboxes).
7. Set it up with InvoiceStars
- Connect QuickBooks Online with Intuit sign-in. No Zapier needed.
- Paste your Google review link.
- Pick the request delay (2 days by default) and the reminder delay (3 days by default).
- Leave owner approval on (the default) to check each request before it goes out, or turn it off in Settings.
14-day free trial, then $25/mo per location. Start your 14-day trial, or run the free Review Score checker for a one-time look at your Google rating and review count next to nearby competitors.
FAQ
How many times should you follow up on a review request?
Once. Send the first request, then at most one reminder a few days later, and only to customers who have not clicked the link. If they still don't respond, stop. InvoiceStars works this way: one reminder at most, 3 days after the request by default (adjustable 1-30), sent only if the review link was not clicked.
When should the review reminder go out?
A few days after the first request. InvoiceStars sends its one reminder 3 days after the request by default, and you can set it anywhere from 1 to 30 days. The first request itself goes out 2 days after the QuickBooks invoice is paid in full by default (adjustable 0-30), once the owner approves it.
Can I turn the reminder off in InvoiceStars?
No. InvoiceStars always allows one reminder, but it only goes to customers who did not click the review link, and it never sends a second one.
Is it okay to send three or more review reminders?
Some tools allow it. Reviewflowz's QuickBooks help page (checked 2026-11-10) describes up to 3 messages, with follow-ups stopping once a customer clicks, reviews or unsubscribes. More messages can mean more replies, but they also reach a customer who already chose not to respond. InvoiceStars caps it at one reminder and asks each customer at most once in 90 days.
Should the reminder only go to happy customers?
No. Google's policy bans selectively asking for positive reviews. Send the same request and the same reminder to every customer, and never offer a reward for a review.
Competitor follow-up details are quoted from the public page linked in the table, checked 2026-11-10. Related: Ask after a paid QuickBooks invoice, Email vs text, automation options, FAQ, pricing.